There are many companies that have accelerated their digital transformation process as a result of the pandemic, and in the competitive environment of this new paradigm, it is very important to have a great product or service to build a profitable business.
But that is not enough. You need more.
If it is key to understand that the idea of taking care of customers and delivering what they need at all times has become the smartest business, the next logical step leads you to seek conversion through formulas with the potential to extract economic benefits from almost anywhere.
That’s what this post is about.
Find out how to make all this work with the help of a handful of ideas designed to make your business work.
Web Design Trends
You are facing the most important aspect of transmitting relevance and the distinctive touch of quality of your company on the Internet.
UX Design And Usability
The design also tells powerful stories.
Guarantee that user experiences when interacting with your products or services are fluid and flexible by having different possibilities and ways to perform the same action, productive and accessible from any device.
It goes beyond utility to business goals and addresses people’s need for clarity and ease of use while influencing the perceived value, utility, and efficiency of your offering.
Single-Page Web Applications
That is what it seems. A single page (SPA or Single Page Application) where new data loads as users move through the content. The dynamic elements of the page give a feeling of continuity and fluidity between the different areas of the web by means of vertical or horizontal displacements to visualize all the content.
Among its advantages, in addition to being the ideal solution to address a specific audience, it allows easy and fast implementation and provides an unprecedented mobile user experience.
Parallax Effect
It is not new, but it has become a very useful aesthetic resource to win over users, attract their attention and increase the time spent on the site.
It gives dynamism to the web through the depth that is created with the use of the foreground and background in an immersion effect, and as it is manifested when scrolling, it is an additional incentive for users to continue browsing the page.
In addition to web pages, it can be applied with an attractive visual result on landing pages, long contact forms, portfolios, or single-page websites.
E-Commerce Trends
In the field of electronic commerce in Western Europe, sales increased by 26.3% in 2020, according to sources from the company marketer, a leader in market studies.
Shopping habits have changed, consumer behavior has driven digital purchases, and the trend is for the growth of sales through e-commerce to be unstoppable.
Let’s look at some trends.
Personalized Shopping Experiences
Personalized communication is the class of success, and its secret lies in the fact that users do not perceive that the e-commerce platform contemplated to make their purchases online makes suggestions adapted to their tastes or preferences, and yet, it does.
The individual user experience captures all the attention, and therefore presenting the content according to the target is integrated among the fundamental principles of modern web design.
Whatsapp As A Form Of Contact
Maintain effective communication with your customers through a direct button to WhatsApp. Because… who doesn’t have WhatsApp installed on their mobile?
You will save time, you will promote closeness with the visitors of your e-commerce, you will inform about changes in the status of orders, offers, and personalized promotions, you will automate all kinds of messages, you will enhance accessibility, and you will also obtain immediate responses compared to other forms of contact much less decisive and fast.
Voice Purchases
The trend of making purchases by voice is in a growth phase, and the forecast is that sales will be consolidated with voice assistants as protagonists, both from smartphones or tablets, as well as from the new Google Home, Amazon Echo, or Apple Home Pod.
According to data from the consulting firm Gartner, companies that include visual and voice search in their e-commerce platforms will increase online revenue by 30% this year.
Anticipate and optimize your website for voice searches.
SEO Trends
Google gives more relevance to the search intention than to the match of keywords or keywords. The basic elements of the web and the knowledge of the user and their specific needs at all times help to achieve a higher position in the SERPs.
Each algorithm change in search engines, each small movement in technology and innovation in the way of ranking websites, demands to approach the SEO strategy in a different way.
Learn some useful facts and brush up on your SEO knowledge.
Semantic SEO And Natural Language
Google is a semantic search engine; that is, it connects the answers with the users. That means that SEO places more emphasis on broad topics than on isolated phrases or keywords.
Users search using long questions or queries in voice assistants.
To adapt the content to this trend and generate a greater flow of both visits and conversions, it is necessary to optimize the texts using sentences that provide the full meaning regarding a topic, both questions, and answers.
Search engines understand human language through the context and nuance of words. They understand the interests and search intent of users and are especially aligned with conversational searches.
Search Intent Seo
When you understand what the user is looking for, you optimize the content to adapt it to their search intent. Satisfying that intention is Google’s number one goal and the secret to success in increasing traffic to your website.
With search intent, Google distinguishes different types of search.
Core Web Vitals
In May 2020, Google announced a set of metrics that measure web usability dimensions related to page speed, responsiveness, and visual stability, in addition to previous criteria used to measure user experience, such as HTTPS security or compatibility with mobile devices.
Google will prioritize user-focused metrics and reward pleasant web experiences, which is why aspects such as how quickly a page loads, interactivity, and content stability while loading acquire specific weight for web SEO.
Social Media And Social Commerce Trends
The turmoil of the last year and the increase in the use of social networks reveal a series of changes in consumption patterns and processes that translate into how users communicate, connect, interact, and buy.
Everything goes through creating innovative digital experiences with the capacity to conquer new customers, connect with them and take advantage of the unstoppable digital and technological enthusiasm.
Let’s shed some light on some trends with the ability to influence the performance of your business.
Linkedin Stories
You have before you a new functionality of the social network aimed at business use, business, and employment.
They are 20 seconds long and can be edited with text, filters, or stickers; they are kept for 24 hours and are an ideal resource to get to know your audience, share experiences, and information, stand out as an expert, gain closeness and forge meaningful relationships with your network of professional contacts.
Whatsapp Purchase Button
Now users can shop while chatting.
WhatsApp Business provides a new intuitive experience for users with the option that allows companies to set up a catalog of products or services and keep track of orders to increase sales.
The new purchase button, in addition to giving access to the product catalog directly from the chat screen, offers the option to finalize the order and make the payment. By simply clicking on the shop icon in the chat, the user can add a product to the cart and complete the order from the application itself.
Social Commerce To Drive Sales
It is a reality. In 2020, 55% of people bought products through social networks.
The social networking industry adapts with agility to respond to the demand for immediacy and build an instant, conversational, personalized, and responsive customer experience with the decision factors that consumers value most to trust a brand and buy.
Instagram allows you to add product tags and offers the option to complete the payment without leaving the platform, and on Facebook, you can set up a store with a product catalog where you can easily shop, all through fast and automated checkout processes, as an element of social commerce differentiator.