Ok, you already have a website, but now you want to attract customers potentially interested in your products or services. You want to turn visits into profitable opportunities.
Wow, you want to sell.
If you have already realized that you need much more than an Internet presence, discover how to get massive exposure for your activity and generate income.
Learn about different types of marketing campaigns and how you can use them to attract customers, stimulate sales, outperform your competition
and achieve customer retention rates through a combination of media that we are going to explain to you today.
Imagine making the investment and time you dedicate to your business profitable with powerful strategic formulas to make yourself known.
How is it done? Well, it’s not magic.
Stay.
What Is A Marketing Campaign?
It is a set of strategic activities designed to promote the business objectives of a company and fulfill the function of putting a product, service, or brand before the eyes of your potential customers.
Before you start investing… define a strategy
Planning > Distribution > Conversion > Evaluation.
What are you going to win?
- Reach a segmented audience.
- Raise brand recognition.
- Highlight the advantages of your products or services.
- Send traffic to the web.
- It builds credibility and trust.
- Get sales leads.
- Make smart data-driven decisions.
One # Pay-Per-Click (PPC) Campaign
What happens when you hire and launch a pay-per-click or Google Ads campaign?
Make yourself visible immediately and attract to your website the type of users that most interest you at the exact moment they are looking for your products or services.
To successfully complete your most ambitious objectives, there are several types of campaigns.
Let’s look at four of the most profitable.
Search Campaign
Reach users who are actively looking for what your business offers with ads that are focused on keywords and specific targeting and appear in Google search results. Generate leads, visits to your website, and sales.
Video Campaign
Strengthen brand recognition, connect with your audience, and multiply your ability to boost sales on your website with interesting conversion rates by publishing video ads on YouTube and other pages.
Display Campaign
Reach users who are potentially interested in your products and services but who are at the beginning of the purchase cycle and are not looking for them yet. Do it through visually attractive ads oriented to the tastes and topics of interest of a segmented audience. It also allows you to create audiences for remarketing campaigns.
Shopping Campaign
Shopping ads appear in search results, as well as in the Google Shopping tab. Promote your products or services with detail sheets that, due to their layout and visual load, attract attention and get your potential customers to access your online store to buy or request more information. Video Campaign
Two # Remarketing Campaigns
Show your ads and impact users who have already visited your website or have seen your advertising messages, and multiply the chances that they will complete a purchase or a registration.
Imagine it.
It enhances the brand image and offers the possibility of segmenting in a personalized way the type of audience you want to reach and who is more likely to buy.
Your ads can appear on the Google display network or also increase the reach on social platforms such as Facebook, Twitter, LinkedIn, or YouTube.
The strategies are almost endless, and you can promote sales with a high ROI.
Search remarketing, dynamic, mobile, electronic mail, or lists of users or customers.
Three # Seo Campaigns (Natural Positioning)
Position your website naturally in the search results and without investing in advertising.
SEO works as a medium or long-term strategy to grow your business exponentially through actions aligned with the constant updates and changes of the Google algorithm.
Adapt each action to the expectations of the target you are addressing and focus on attracting customers who click (and request more information or complete purchases).
And how is all this done?
Planning a content strategy is key to the success of SEO, in addition to establishing an adequate periodicity for the publication of content and creating quality copywriting to boost communication.
And how is all this done?
Planning a content strategy is key to the success of SEO, in addition to establishing an adequate periodicity for the publication of content and creating quality copywriting to boost communication.
Four # Email Marketing Campaigns
Email offers you a direct channel of communication with your target and your customers. And it’s effective if you do it right.
Conquer the interest of your audience with each delivery, add value, consolidate the relationship, and show your offer of products or services to segmented users who have given their explicit consent to receive your content directly in their inbox.
You can hardly ask for more.
Its advantages as a marketing tool to encourage your customer acquisition and loyalty strategy are overwhelming.
- Reach an engaged and global audience.
- Strengthen brand awareness.
- Send personalized messages to a segmented audience.
- Boost SEO and drive traffic to your website.
- Stimulate user interaction.
- Shorten the sales cycle.
- Increase the conversion rate and sales.
Make an email campaign and take advantage of its potential to “kill it.”
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Five # Advertising Campaigns On Social Networks
If you take into account that 88% of the Spanish population between the ages of 12 and 70 (according to an IAB Spain analysis) uses social networks, can you imagine the impact that this data can have on your business?
Be part of that high percentage of brands that invest in advertising on social platforms such as Facebook, Instagram, WhatsApp, YouTube, LinkedIn, TikTok, or Twitter.
But do it successfully.
And remember something important.
Take advantage of data and analytics, evaluate the real impact of your strategy (click-through rate, conversion rate, cost per click, cost per conversion), and make your marketing campaigns work.
Move tab. The result should surprise you.
Discover Effective Strategies To Boost Your Retention Marketing.
How can you encourage loyalty and positive feelings from your customers to achieve sustained growth in your business?
Strengthen Your Customer Service.
Extend the life cycle of your customers as consumers of your brand.
Get to know them thoroughly, bet on marketing strategies adapted to their interests, make them feel comfortable, and earn their trust.
Maintain transparency in communication.
It conveys the certainty that you will always be there whenever you are needed and provides fast, intuitive, and easily accessible customer service with multiple contact options such as telephone, WhatsApp, email, social networks, or specific support applications.
It also includes satisfaction surveys to improve processes and adapt the quality of service to the specific requirements of your customers.
Get Back In Touch With Inactive Customers.
Establish processes for recording customer activity and carry out an efficient recovery process.
Analyze the reasons for inactivity, filter, and segment customers who are more likely to return.
Pay special attention to customers who have never filed a complaint or who have seen their claims resolved quickly and with solvency.
Regular follow-up and regular interactions with inactive customers increase engagement and retention.
Build Personalized Interactions
Make your customers feel that your offer of products or services is designed to solve their specific problems, meet their expectations, and make them grow as well.
Segment, design your retention marketing campaigns, and personalize each proposal and each interaction based on the market niche or customer group with exclusive messages.
Show empathy and anticipate.
Do You Know Why?
It is very likely that your clients need you, even if they do not know it or do not let you know.
Boost Engagement On Social Media.
Use your profiles on social networks as a channel of communication and direct interaction, nurture the level of commitment and involvement of your clients with the value of your activity, stand out from your competition, and establish solid and lasting relationships.
Define an action plan.
Mention your most loyal customers on your social networks, share their success stories, and impact the perception that users have of your brand with quick and honest responses that increase retention rates.
Re-Engage Customers With Marketing Automation
Make use of technology and automate marketing campaigns through social networks, email, or online advertising and strategically seduce your customers again.
Prioritize and get detailed insight into the buying behavior of your prospects, improve ROI, and earn a profitable source of revenue.
Start getting results.
Find out what is important to your customers (also the inactive ones), offer it to them, and always keep your follow-up promises.
The moment is now.
Create a positive customer experience and be proactive. All the time and everywhere.
Lean on a specialized marketing agency and inspire your clients to evolve and grow their business… with you.